City of Brands

In a world where cities compete for talent, capital, and attention, urban branding has become a high-stakes game. But who gets to decide...

Universities have always been more than places of learning—they’re hubs of innovation, culture, and community. But in today’s...

In a hyper-competitive higher education landscape, how do universities differentiate their engineering programs? Using social sensing,...

Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...

Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...

A brand is a perception, rarely based on reality... at least at first (I'll share my research on this in a future post if you don't...

Economic crisis' and other categories such as crime, terror, political, or natural disasters are considered anathema in branding...

Higher Education is notoriously ‘safe’ when it comes to marketing; some would even say ‘boring.’ Those that know me - know that I am not...

My mom told me once that you can lend a friend anything but money or books. Those two, if not returned, my just end the relationship. I...

After 3 days at The Gathering of Cult Brands, and 2 days skiing to give my brain time to digest all the nuggets, I have made my top 10...