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A blog about cities, higher ed, marketing and community by Lindsey Fair
Universities as Urban Beacons
Universities have always been more than places of learning—they’re hubs of innovation, culture, and community. But in today’s...
2 min read


Cities after COVID: Resiliency is about embracing the crisis as part of a new brand story
Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment, tourism and...
1 min read


Growth Coalition vs the Commons: Who owns the city brand?
A picture’s worth a thousand words – Part 3 Methodology & Introduction to this Series >> Place-branding is a concept that has a long...
6 min read


The City vs The Hood: A Google Image Comparison
A picture’s worth a thousand words – Part 2 Methodology & Introduction to this Series >> "During the past thirty years, media images of...
4 min read


A picture’s worth a thousand words – Part 1
"A single photo is a not a 'data point' but a whole world, rich in meanings, emotions and visual patterns." Moritz Stefaner, Selfiecity...
4 min read


A 'curiosity' about slogans
Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...
3 min read


Are city-brands resilient (as brands) post-crisis?
Economic crisis' and other categories such as crime, terror, political, or natural disasters are considered anathema in branding...
3 min read
Who's job is it, really?
Let's start with a quick history lesson: 2005 > Conference Board of Canada announces a significant skills gap among recent graduates....
3 min read


BEARDS, BEERS AND BOOKS: A curated HIPSTERFICATION WALK
Hipster chasing is the oh-not-so-new 'cool' in economic development strategies. Urban revitalization through youthification has become...
2 min read


The Greenwashed, Trendy Gardener: Urban Agriculture as Brand
In the world of branding, Nathan McClintock has arguably developed his own personal brand as an expert in urban agriculture. He, through...
3 min read
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