City of Brands

A blog about cities, higher ed, marketing and community by Lindsey Fair

User-Generated Cities: How Everyday People Are Reshaping the Urban Brand

In a world where cities compete for talent, capital, and attention, urban branding has become a high-stakes game. But who gets to decide...

3 min read

If every city is still trying to become the next Silicon Valley, then no city will be or is. In the race to build innovation ecosystems...

3 min read

Universities have always been more than places of learning—they’re hubs of innovation, culture, and community. But in today’s...

2 min read

In a hyper-competitive higher education landscape, how do universities differentiate their engineering programs? Using social sensing,...

2 min read

Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment, tourism and...

1 min read

Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...

1 min read

A picture’s worth a thousand words – Part 4 Methodology & Introduction to this Series >> Yes, it has been a while. I had to buckle down...

2 min read

A picture’s worth a thousand words – Part 3 Methodology & Introduction to this Series >> Place-branding is a concept that has a long...

6 min read

A picture’s worth a thousand words – Part 2 Methodology & Introduction to this Series >> "During the past thirty years, media images of...

4 min read

"A single photo is a not a 'data point' but a whole world, rich in meanings, emotions and visual patterns." Moritz Stefaner, Selfiecity...

4 min read