Cities after COVID: Resiliency is about embracing the crisis as part of a new brand story
Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment, tourism and...
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A blog about cities, higher ed, marketing and community by Lindsey Fair
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The Research Proposal
PLACE BRANDING revisited in a user-generated era: the role of new digital platforms in shaping place identity. Here is the essence of my...
- 2 min
What's missing from your neighbourhood?
A picture’s worth a thousand words – Part 4 Methodology & Introduction to this Series >> Yes, it has been a while. I had to buckle down...
- 6 min
Growth Coalition vs the Commons: Who owns the city brand?
A picture’s worth a thousand words – Part 3 Methodology & Introduction to this Series >> Place-branding is a concept that has a long...
- 4 min
The City vs The Hood: A Google Image Comparison
A picture’s worth a thousand words – Part 2 Methodology & Introduction to this Series >> "During the past thirty years, media images of...
- 4 min
A picture’s worth a thousand words – Part 1
"A single photo is a not a 'data point' but a whole world, rich in meanings, emotions and visual patterns." Moritz Stefaner, Selfiecity...
- 3 min
A 'curiosity' about slogans
Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...
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Your neighbourhood as told by Airbnb
A brand is a perception, rarely based on reality... at least at first (I'll share my research on this in a future post if you don't...
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Space Loyalities Gone Digital
Our greatest comfort lies in the places we live, and through the production of our social spaces, we derive our sense of belonging to...
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Are city-brands resilient (as brands) post-crisis?
Economic crisis' and other categories such as crime, terror, political, or natural disasters are considered anathema in branding...
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