Creating Brand Cohesion [video]
Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...
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A blog about cities, higher ed, marketing and community by Lindsey Fair
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- 3 min
A 'curiosity' about slogans
Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...
- 3 min
Space Loyalities Gone Digital
Our greatest comfort lies in the places we live, and through the production of our social spaces, we derive our sense of belonging to...
- 3 min
Using Micro-Ideas to Win Big in Enrolment Marketing
Higher Education is notoriously ‘safe’ when it comes to marketing; some would even say ‘boring.’ Those that know me - know that I am not...
- 1 min
You can tell a lot about a person by what they read
My mom told me once that you can lend a friend anything but money or books. Those two, if not returned, my just end the relationship. I...
- 3 min
Who's job is it, really?
Let's start with a quick history lesson: 2005 > Conference Board of Canada announces a significant skills gap among recent graduates....
- 2 min
The Making of a Cult Brand: 10 Takeaways
After 3 days at The Gathering of Cult Brands, and 2 days skiing to give my brain time to digest all the nuggets, I have made my top 10...
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