The Research Proposal
PLACE BRANDING revisited in a user-generated era: the role of new digital platforms in shaping place identity. Here is the essence of my...
A blog about cities, higher ed, marketing and community by Lindsey Fair
- 6 min
Growth Coalition vs the Commons: Who owns the city brand?
A picture’s worth a thousand words – Part 3 Methodology & Introduction to this Series >> Place-branding is a concept that has a long...
- 4 min
A picture’s worth a thousand words – Part 1
"A single photo is a not a 'data point' but a whole world, rich in meanings, emotions and visual patterns." Moritz Stefaner, Selfiecity...
- 3 min
A 'curiosity' about slogans
Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...
- 3 min
Are city-brands resilient (as brands) post-crisis?
Economic crisis' and other categories such as crime, terror, political, or natural disasters are considered anathema in branding...