City of Brands

Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...

A picture’s worth a thousand words – Part 2 Methodology & Introduction to this Series >> "During the past thirty years, media images of...

"A single photo is a not a 'data point' but a whole world, rich in meanings, emotions and visual patterns." Moritz Stefaner, Selfiecity...

Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...

A brand is a perception, rarely based on reality... at least at first (I'll share my research on this in a future post if you don't...