The 5 P's in marketing

Most people think there's only 4 p's in marketing --> Product, Place, Promotion and Price; but I'm pretty sure marketing wouldn't exist if it weren't for people. Every product that's priced (right or wrong) that is advertised in certain places certainly needs people to make it successful. So let's not forget the 5th and most important P people...

Marketing Mix and the 1st P - Promotion from Lindsey Fair

Employee Recruiting 3.0 - Using social media to find the RIGHT employee

Employee recruiting 3.0 from Lindsey Fair

Social Media Strat Planning

Notes from a social media strategic planning session with the Ontario Crafts Council. Love when it all comes together like this.

WHY?

Just a quick thought...

Websites often say "follow me on twitter / facebook" and then a link or button.
Would you walk up to a random stranger on the street and say "be my friend now".
This would require more interaction, something of value before someone just randomly agrees to be your friend. Same should go for your social media buttons - the question is WHY should someone follow you?

A fun little marketing game

I used this for an orientation for my Social Media Marketing Course this fall, but it could be used as a fun way to launch a new business / product, get some hype about an event, explore a city or an icebreaker for an organization

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Digital scavenger hunt for #imcslc from Lindsey Fair

Deciding the Channel for Direct Marketing

direct marketing channel choice from Lindsey Fair

Groundswell New Shiny Object Test

So many social media sites to choose from - how do you know what's worth your while? Here's some short questions to help you decide (adopted from Groundswell).

1. Does it enable people to connect with each other in new ways?
2. Is it effortless to sign up for?
3. Does it shift power from institutions to people?
4. Does the community generate enough content to sustain itself?
5. Is it an open platform that invites partnership?
6. Privacy Matters
7. Who’s it owned by? 

For those that attended my Social Media Workshop for the Ontario Crafts Council here's a link to all of my slides >> view slideshows now. (thanks for coming) And here's a link to the cool Technographic Ladder from Groundswell that you should check out (click to learn about your target market).