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Join date: Mar 21, 2018
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Aug 5, 2021 ∙ 1 min
Cities after COVID: Resiliency is about embracing the crisis as part of a new brand story
Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment, tourism and...
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Jun 27, 2021 ∙ 1 min
The Research Proposal
PLACE BRANDING revisited in a user-generated era: the role of new digital platforms in shaping place identity. Here is the essence of my...
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Jun 27, 2021 ∙ 1 min
Creating Brand Cohesion [video]
Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...
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