- Place branding revisited in a user-generated era: the role of new digital platforms in shaping place identity.Thu., Jun. 24https://www.ama.org/Jun. 24, 7:00 p.m. – Jun. 26, 11:00 p.m.https://www.ama.org/Digital media platforms are becoming branding platforms for cities and neighbourhoods, creating enduring topophilia. Place branding has transmuted once again with the rapid acceleration of place-brand making through user-generated content (UGC). Poster session.