Upcoming Events

• Creating Brand Cohesion in a Decentralized Environment

  Mon., Apr. 26

  https://conference.collegesinstitutes.ca/

  Apr. 26, 9:00 a.m. – Apr. 28, 1:00 p.m.

  https://conference.collegesinstitutes.ca/

  Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So how do you make sure everyone is singing from the same song sheet?

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• The 4 Ps of a Marketing and Recruitment Plan in Higher Ed

  Wed., May 05

  https://semmforum.ca/

  May 05, 8:00 a.m. – May 06, 12:00 p.m.

  https://semmforum.ca/

  Politics, Persuasion, Personas, and Pennies are the key to success in writing a killer marketing and recruitment plan in higher ed.

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•  Publications with Punch: Breaking Through the Clutter

  Tue., May 25

  https://cauce-aepuc.ca/conference/index.php

  May 25, 7:00 p.m. – May 27, 11:00 p.m.

  https://cauce-aepuc.ca/conference/index.php

  Guides and viewbooks have been long-standing publications in higher ed marketing. Using research and customer data we reinvented our Con Ed publications, produced more of them - I know - in a digital world - we did more print, and got creative! And it got noticed.

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• Place branding revisited in a user-generated era: the role of new digital platforms in shaping place identity.

  Thu., Jun. 24

  https://www.ama.org/

  Jun. 24, 7:00 p.m. – Jun. 26, 11:00 p.m.

  https://www.ama.org/

  Digital media platforms are becoming branding platforms for cities and neighbourhoods, creating enduring topophilia. Place branding has transmuted once again with the rapid acceleration of place-brand making through user-generated content (UGC). Poster session.

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