- Mon., Apr. 26https://conference.collegesinstitutes.ca/
- Wed., May 05https://semmforum.ca/
- Tue., May 25https://cauce-aepuc.ca/conference/index.phpMay 25, 7:00 p.m. – May 27, 11:00 p.m.https://cauce-aepuc.ca/conference/index.phpGuides and viewbooks have been long-standing publications in higher ed marketing. Using research and customer data we reinvented our Con Ed publications, produced more of them - I know - in a digital world - we did more print, and got creative! And it got noticed.
- Place branding revisited in a user-generated era: the role of new digital platforms in shaping place identity.Thu., Jun. 24https://www.ama.org/Jun. 24, 7:00 p.m. – Jun. 26, 11:00 p.m.https://www.ama.org/Digital media platforms are becoming branding platforms for cities and neighbourhoods, creating enduring topophilia. Place branding has transmuted once again with the rapid acceleration of place-brand making through user-generated content (UGC). Poster session.