Upcoming Events

  • Mon., Apr. 26
    Apr. 26, 9:00 a.m. – Apr. 28, 1:00 p.m.
    Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So how do you make sure everyone is singing from the same song sheet?
  • May 05, 8:00 a.m. – May 06, 12:00 p.m.
    Politics, Persuasion, Personas, and Pennies are the key to success in writing a killer marketing and recruitment plan in higher ed.
  • Tue., May 25
    May 25, 7:00 p.m. – May 27, 11:00 p.m.
    Guides and viewbooks have been long-standing publications in higher ed marketing. Using research and customer data we reinvented our Con Ed publications, produced more of them - I know - in a digital world - we did more print, and got creative! And it got noticed.
  • Jun. 24, 7:00 p.m. – Jun. 26, 11:00 p.m.
    Digital media platforms are becoming branding platforms for cities and neighbourhoods, creating enduring topophilia. Place branding has transmuted once again with the rapid acceleration of place-brand making through user-generated content (UGC). Poster session.
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© 2020 by Lindsey Fair