Tue, Mar 23|
Higher Ed and the City
Higher education institutions and cities are both co-created and co-reliant brands. Come learn more about this symbiotic and possibly mutualistic relationship.
Time & Location
Mar 23, 2021, 6:00 p.m. – 6:40 p.m. MDT
About the event
Post-secondary institutions and cities both invest heavily (some would say not enough) in marketing and both use the image of the other as part of their value proposition. But often, only as a side-bar, and usually with a lack-lustre approach. It is hard to 'sell' two things at the same time.
This guided discussion will talk about they why and the how this can be done better. City brands are symbiotic, performative, and for the commons. University brands are the same. Case studies from Queen's University and SAIT Polytech will be shared.
I am hoping for a dynamic conversation - so bring your struggles, your examples, your ideas.