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Tue, Jan 26



Discussion Forum: The declining US brand

This is not a workshop! Come discuss the US brand pre-decline, pre-COVID, pre-election vs now and what we can learn from the Nation Brand Index.

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Discussion Forum: The declining US brand
Discussion Forum: The declining US brand

Time & Location

Jan 26, 2021, 8:00 a.m. – 8:45 a.m. MST


About the event

A chance to bring together diverse voices with a variety of experiences from brand ambassadors to academics to government branding experts. A chance to challenge the status quo, ask some tough questions, deep think about the Country's we live in and why. 

"In 2020, the first NBI measurement since the COVID-19 Pandemic, the United States and China are the nations with the most notable declines on overall NBI rank. The United States - which held NBI’s top spot on seven occasions: in 2009-2013, 2015, and 2016 - has dropped four positions from sixth place in 2019 to 10th place in 2020."

This is not a discussion about the politics of a country - or is it?, but rather about how nation brands are built, faulter, and decline. If the US nation brand was on a decline pre-Covid, pre-election, where does it stand now?

Those attending will be given 1 mandatory pre-read article with some supplementary reading options. Attendees will also be invited to contribute to the knowledge base for this event. 

This is not a workshop - it is a discussion forum. My goal is that you talk more than I do, which means you will need a good microphone and an environment suitable for a virtual discussion. 


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