Discussion Forum: Place branding and the University Neighbourhood

A chance to bring together diverse voices with a variety of experiences from brand ambassadors to community members to marketing experts. A chance to challenge the status quo, ask some tough questions, deep think about the neighbourhoods we love, hate, live in or near, depend on but suffer from NIMBY. This is not a discussion about students but rather about the neighbourhoods themselves and how their brands have developed overtime. Why, how, for who, by who?

Those attending will be given 1 mandatory pre-read article with some supplementary reading options. Attendees will also be invited to contribute to the knowledge base for this event. 

This is not a workshop - it is a discussion forum. My goal is that you talk more than I do, which means you will need a good microphone and an environment suitable for a virtual discussion.