Discussion Forum: Can a city have one brand?

A chance to bring together diverse voices with a variety of experiences from academics to community members to marketing experts. A chance to challenge the status quo, ask some tough questions, deep think about the city we love, hate, live in or near, depend on. This is not a discussion about your city but rather about the city brands and what value they bring. Why, how, for who, by who?

Pick one (or both) of these articles to pre-read to help form your ideas and thoughts for the discussion:

• Masuda, J. R., & Bookman, S. (2018). Neighbourhood branding and the right to the city. Progress in Human Geography, 42(2), 165–182. 
• Swaminathan, V., Sorescu, A., Steenkamp, J. B. E. M., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing, 84(2), 24–46. 

This is not a workshop - it is a discussion forum. My goal is that you talk more than I do, which means you will need a good microphone and an environment suitable for a virtual discussion.