Are city-brands resilient (as brands) post-crisis? Discussion Forum
Time & Location
About the Event
A chance to bring together diverse voices with a variety of experiences from academics to community members to economic developers. City brands in the recent crisis' have shown previous recovery and resiliency strategies that focus on root causes and strategic approaches such as promoting second-tier attributes, changing public policy, reinventing public spaces, or rebuilding negative stereotypes by focusing on local promotion first (Avraham, 2020; Vanolo, 2015). In cases of crisis, cosmetic repairs such as advertising and marketing efforts have shown to have little effect and masquerading with spectacles and events only show a short-term rebound (Avraham, et al.,2013; Avraham, 2020; Pasquier, et al., 2015). So, I ask, are city brands resilient?
- Avraham, E., & Ketter, E. (2016). Tourism marketing for destinations with negative images. In Tourism marketing for developing countries (pp. 67-82). Palgrave Macmillan, London.
This is not a workshop - it is a discussion forum. My goal is that you talk more than I do, which means you will need a good microphone and an environment suitable for a virtual discussion.